Furthermore it is important to know if you are looking for a tool with as many functions as possible or one that is specialized on a few functions and delivers good looking results in a short time. What features should a video-tool for social media have? The answer, as often, depends on what channel you are planning to use and what purpose you want to use the tool for.
#FREE VIDEO TOOLS FOR SOCIAL MEDIA HOW TO#
In our blog article “ IGTV – this is how Instagram is competing with YouTube” you will learn how the new feature works and how to make the most out of it for your social media marketing. The new Instagram TV (IGTV) enables users to publish videos of a length of up to 60 minutes. Instagram is also increasing its focus on videos. Some estimates say that next year already 80 percent of all traffic by consumers on social networks will be made up by videos. Since this trend is bound to continue it is worth including videos in your own social media marketing strategy. Overall about a third of all activity on social media channels consists of video consumption. On Instagram alone the playback time of videos has risen by 80% in comparison to last year and on Facebook sponsored video content was viewed 258 percent more. Statistics prove impressively how video is gaining importance in social media marketing. Proof of the importance of video in social media marketing This gives you the edge in the search for the perfect tool for video editing and the efficient production of videos. In this article we will introduce you to our top 16 video-tools for social media marketing: you will learn what the single programs or apps can do, what they are especially suited for and how much you will have to pay for them. The costs for these solutions also vary greatly. But which video-tool is the right one for your needs? There is a wide range from beginner’s tools with intuitive handling to professional editing programs – and from mobile apps working in the cloud to desktop programs for download. Therefore the importance of tools for cutting, editing and publishing clips is also rising for social media marketing. Videos play an ever-increasing role on social media.
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